When it comes to advertising, nothing beats word-of-mouth. If you know some music students, you can ask them to refer their friends to you. You might consider offering an incentive scheme, for example, a free lesson if the new, referred student pays for their first month.
When others talk positively about your business, there’s a chance that more people will be interested in your lessons. Word-of-mouth is an effective way to make your business known.
Social media is another great way to advertise yourself. When a stranger catches word about your studio or lessons, the first thing they may do is look for your website. Then, they’ll likely check social media platforms.
Social media platforms such as Instagram and Facebook are great for making connections. This makes them ideal for promoting yourself as a music instructor as you can reach a wider audience.
If you aren’t that convinced about using social media, consider this. When people search for you online, and see that you are on social media, they’ll know you’re a legitimate instructor. In today’s world, social media allows people to learn more about potential businesses. It makes it easier for businesses to earn the trust of their potential clients, or in our case, potentials students.
Teaching music in a private or public school can be tough, and usually, teachers don’t have enough energy or time to do private lessons after they’ve taught all day at school. So if you are looking to teach privately, you could take advantage of this.
Try to leave some of your business cards with the teachers in local schools. Introduce yourself as a private music instructor looking for more students. Chances are they will put a word out to their students’ families and you may acquire some students that way.
Another great way to find students is to start performing at local bars, school fairs, local events, or even at weddings. This will allow you to showcase your musical talents and network with those interested in music. This provides the opportunity to advertise your classes when people inquire.
